Studio: Loica
Director: Matias Rivera -
Francisco Chagneau
Proposal Number 01
Minimalist and basic shapes.
![](https://cdn.myportfolio.com/dfd8eb2b-3354-4bed-b65b-ca1c023c891a/8958ca9f-ce62-4d9e-b50a-bc668dcbcf0d_rw_1920.jpg?h=9d15419ef93c38b13d7a57b6f264cd0b)
Palette / Color exploration.
![](https://cdn.myportfolio.com/dfd8eb2b-3354-4bed-b65b-ca1c023c891a/391dc8b1-1b87-4375-b750-c9ac5293ac5c_rw_1200.jpg?h=d406b31790fbb292d17e2102c04c4d4f)
![](https://cdn.myportfolio.com/dfd8eb2b-3354-4bed-b65b-ca1c023c891a/84e2c00d-12ce-49f7-a0c9-193056907376_rw_1200.jpg?h=583894980834725a2a0c4bf31ca234dc)
![](https://cdn.myportfolio.com/dfd8eb2b-3354-4bed-b65b-ca1c023c891a/4be4e30d-cccd-4adf-a238-2cb979e8ebf7_rw_1200.jpg?h=0c9185a083b02375e674ccc12b97d3a7)
![](https://cdn.myportfolio.com/dfd8eb2b-3354-4bed-b65b-ca1c023c891a/f69a35af-1b1d-492d-b48c-7980dca4bc87_rw_1920.jpg?h=8eba1d0c8fcee235322961cdbedfcf84)
Montage of Illustrations in Vivint APP
![](https://cdn.myportfolio.com/dfd8eb2b-3354-4bed-b65b-ca1c023c891a/5188195e-7bf2-4da3-b9c3-34fc13207357_rw_600.png?h=a713b0aa75d78dbccfb849a4a1be88e4)
![](https://cdn.myportfolio.com/dfd8eb2b-3354-4bed-b65b-ca1c023c891a/bfbbedac-ea2d-46db-9ccf-904dea35a1cc_rw_600.png?h=86476aa0a9a9c6d9a8370b7f967582c5)
![](https://cdn.myportfolio.com/dfd8eb2b-3354-4bed-b65b-ca1c023c891a/430689dd-2833-4610-8760-61b4955a97ec_rw_600.png?h=bf524aff3c852a72a719cabfcc2b17c1)
![](https://cdn.myportfolio.com/dfd8eb2b-3354-4bed-b65b-ca1c023c891a/1185b010-b410-4450-bb61-3327d557f839_rw_600.png?h=0cfb1518704b7897aadf10d8e9a2f52b)
![](https://cdn.myportfolio.com/dfd8eb2b-3354-4bed-b65b-ca1c023c891a/51f3efd9-15b0-47c8-af71-d76e24e969e5_rw_600.png?h=e9264a61c8399df0e1c5b2b99e243f20)
![](https://cdn.myportfolio.com/dfd8eb2b-3354-4bed-b65b-ca1c023c891a/23f82ca5-7167-4517-bdae-8aec5877da56_rw_600.png?h=a7558d3eee612d2ecc1132f90a5c1c8d)
![](https://cdn.myportfolio.com/dfd8eb2b-3354-4bed-b65b-ca1c023c891a/c2342bd1-b784-451d-b012-56df9974ffd8_rw_600.png?h=04b61d121efc48f855d9b5e4369cdbcc)
Proposal Number 02
Stylized, modern figures and use of strokes for some objects.
![](https://cdn.myportfolio.com/dfd8eb2b-3354-4bed-b65b-ca1c023c891a/aef3da45-0a41-4f02-bb1f-56143e489eaa_rw_1920.jpg?h=9e59a0a377a36119719bd7b91075444a)
Palette / Color exploration
I had to try various color and size tests to see if the illustrations looked good on the size of the phone's screen. Also, try variants in only 1 color and also add some patterns so that the characters don't look like they are naked (women). I had to extend the character proposal to people of different ethnicities, women, men, and pets.
![](https://cdn.myportfolio.com/dfd8eb2b-3354-4bed-b65b-ca1c023c891a/ef819c8b-5b15-44c3-a298-5cc7f991be11_rw_1200.gif?h=2ac6f50e3b9da8effb3ea7312ec48fd2)
![](https://cdn.myportfolio.com/dfd8eb2b-3354-4bed-b65b-ca1c023c891a/c5316670-cfe6-4d02-bf10-b312e557875e_rw_1200.jpg?h=6db38e6f2ada81f98811d0321cc50df0)
![](https://cdn.myportfolio.com/dfd8eb2b-3354-4bed-b65b-ca1c023c891a/5953eadc-89cb-4ce8-a456-61f68d5a9544_rw_1200.jpg?h=284e7fbc856a2055caba494110ec91f1)
Montage of Illustrations in Vivint app.
![](https://cdn.myportfolio.com/dfd8eb2b-3354-4bed-b65b-ca1c023c891a/d303b01d-c965-4ba8-9e8d-b5cd5ed44b26_rw_600.png?h=dfa6fffaed16193ede7d527e46d259b5)
![](https://cdn.myportfolio.com/dfd8eb2b-3354-4bed-b65b-ca1c023c891a/4a9fc242-c6d7-4953-a49b-ebf7bf46c7d0_rw_600.png?h=1549e4563aeb14e87757a1e6dbb77d0f)
![](https://cdn.myportfolio.com/dfd8eb2b-3354-4bed-b65b-ca1c023c891a/43cd40c5-169f-4f81-b1ab-fa6426496369_rw_600.png?h=a5d846835914cef349fe3109a0ea6085)
![](https://cdn.myportfolio.com/dfd8eb2b-3354-4bed-b65b-ca1c023c891a/0ca4c3f5-ff8f-4094-b137-9ccc92940db3_rw_600.png?h=99bac471619cc472680a6ed275a6cf8c)
![](https://cdn.myportfolio.com/dfd8eb2b-3354-4bed-b65b-ca1c023c891a/cd8cb058-b892-49e1-8af5-fe846fb206f8_rw_600.png?h=159213179a801b397d092db782e9fbb7)
![](https://cdn.myportfolio.com/dfd8eb2b-3354-4bed-b65b-ca1c023c891a/69a7cea7-8656-418a-9131-56af31e0f952_rw_600.png?h=5cd547fd543702fb733e5cee7fef0624)
![](https://cdn.myportfolio.com/dfd8eb2b-3354-4bed-b65b-ca1c023c891a/1f357a57-262d-4320-9452-a5adef9d4e47_rw_600.png?h=b2920f0ba670ad5e712c44d43b9284ad)
![](https://cdn.myportfolio.com/dfd8eb2b-3354-4bed-b65b-ca1c023c891a/5d8aae66-8089-4713-943b-91a70d04edc2_rw_600.png?h=52a7302979ea014b5fb259050252610c)
![](https://cdn.myportfolio.com/dfd8eb2b-3354-4bed-b65b-ca1c023c891a/a8613655-d9ca-463a-9809-83c5d6a3cdc8_rw_600.png?h=648c12044d318adb28a3f8ed7367d9ea)
![](https://cdn.myportfolio.com/dfd8eb2b-3354-4bed-b65b-ca1c023c891a/6097618b-54f6-4490-9963-799937ec3faf_rw_600.png?h=100972b4d9967cad4d1497323188735c)
![](https://cdn.myportfolio.com/dfd8eb2b-3354-4bed-b65b-ca1c023c891a/1609936b-0205-49e8-ac18-fa5cbeacf36d_rw_600.png?h=72244e75d2333837243e05bab0c4aea8)
![](https://cdn.myportfolio.com/dfd8eb2b-3354-4bed-b65b-ca1c023c891a/8b57c244-8d88-4ca9-b8ad-dae22e4030bf_rw_600.png?h=0b780aee27c4b21670d77301fb979657)
![](https://cdn.myportfolio.com/dfd8eb2b-3354-4bed-b65b-ca1c023c891a/fe00bc4f-bd96-4769-b6be-1c10cae5e826_rw_600.png?h=7f8cff20291f2cb40032fc159fa5f498)
![](https://cdn.myportfolio.com/dfd8eb2b-3354-4bed-b65b-ca1c023c891a/8ed2d497-83b2-4e17-8a00-ff590bb6455d_rw_600.png?h=90046da731b8fc3606703001cc80432d)
![](https://cdn.myportfolio.com/dfd8eb2b-3354-4bed-b65b-ca1c023c891a/e48eb1a9-8750-49c4-93b9-745e0bd40c41_rw_600.png?h=cd2fa4787a3152941260a5bc4974b56a)
![](https://cdn.myportfolio.com/dfd8eb2b-3354-4bed-b65b-ca1c023c891a/d6af6533-3e47-4ba3-8c3b-793bd1056732_rw_1200.gif?h=c08647dbc909e391a4858a0ec50a0d70)
One of the main characters was supposed to be a thief. This character was one of the main concepts of the project. Vivint is a security company and its main objective is to detect and prevent theft in your home. Other elements that are repeated in the project are what we see in a house every day.
Proposal Number 03
Characters with exaggerated shapes
![](https://cdn.myportfolio.com/dfd8eb2b-3354-4bed-b65b-ca1c023c891a/ba19ed00-b32e-43a9-ad47-cfc5f1a129c4_rw_1920.jpg?h=d40142c2a53d54e45467ac89b3aeabf6)
![](https://cdn.myportfolio.com/dfd8eb2b-3354-4bed-b65b-ca1c023c891a/3150d47f-0276-4d5c-8512-90f09444e5e3_rw_1920.jpg?h=7f50548bc316f380d893da70293b88c2)