LINCOLN BY DESIGN

We created several ideas for the campaign for Liconln by Design 2023. We started with the initial idea of diagramming a vertical structure that we could later move with different images and texts. We then needed to generate images to represent the creation of the world's first mood-altering car. We had to build the future of Lincoln around the consumer. In some scripts we had to show how a congested street could become a nice place - how Lincoln could use lighting to change your mood - Not listening to outside noise and relaxing inside the car. A fun project where I was able to explore illustration with typography - combining footage with graphics and using abstract shapes to represent some ideas in an unusual vertical format.

Studio: Dress Code

Director: Ceci Fletcher

*Initial Editorial Design: Ceci Fletcher /

First designs and explorations in vertical grid

Exploration of editorial-style layout system in vertical format

Additional image with TikTok UI

Proposal for the commercial "Hands-Free"

Additional image with TikTok UI

Proposal for the commercial "Lighten UP",

"Alter your mood" and "RefreshedJourney

Additional image with TikTok UI

Some of these design proposals show how landscapes and certain colors can help to positively alter the mood of the Driver of the car. The technology of Lincoln cars also allows for isolating external noises that occur on roads.

Proposal for the commercial "Lighten UP"

Minimalist and basic shapes