Illustration proposal and some situations
Changeable color palette
Depending on the context, the illustrations can be limited to the basic colors of the Chilean flag and derivations of red, blue and adding white/gray.
Final Proposal - Frames
Santiago - Viña del Mar
Date of important events
A Corporate Manual was created to help understand the illustration system, for application in different formats. It also has instructions on how the television campaign should be applied with some templates for future use.