Studio: Dress Code
Director: Ceci Fletcher
Textures - Papers - Cutout - Pencils
Play with Mc Donalds products
Using various elements found in MC Donald's restaurants, we began to try different ways, such as the use of textures, for example, cardboard or a napkin. As we progressed we cleaned up our design and tried various options. We also added some elements to create others like the sun in our commercial. As in various projects, I like to work with the use of lines of different pencils, use the scissors and also scan papers, which feels like a real collage.
Others final frames
The combination of graphic elements and the contrasting colors of the brand (yellow and red) helped reinforce the idea of strength and joy in our spot.
Some scenes of the final video.