Studio: Dress Code
Director: Ceci Fletcher
Design Exploration.
Textures - Papers - Cutout - Pencils
![](https://cdn.myportfolio.com/dfd8eb2b-3354-4bed-b65b-ca1c023c891a/d4bfa9cc-c9df-4579-86b3-87e43503345d_rw_1920.jpg?h=ff27ebf20613e956b2f67cc39905ffa6)
![](https://cdn.myportfolio.com/dfd8eb2b-3354-4bed-b65b-ca1c023c891a/af068f62-072b-4c3a-864b-50ed911a84a6_rw_1920.jpg?h=c3a0a2350320b1f556c7fe44ac587b4a)
Play with Mc Donalds products
Using various elements found in MC Donald's restaurants, we began to try different ways, such as the use of textures, for example, cardboard or a napkin. As we progressed we cleaned up our design and tried various options. We also added some elements to create others like the sun in our commercial. As in various projects, I like to work with the use of lines of different pencils, use the scissors and also scan papers, which feels like a real collage.
![](https://cdn.myportfolio.com/dfd8eb2b-3354-4bed-b65b-ca1c023c891a/2ea8a239-e210-4d1d-8708-4baba77d3882_rw_1200.gif?h=dd68761028347c2d4b630efa89dfc92f)
![](https://cdn.myportfolio.com/dfd8eb2b-3354-4bed-b65b-ca1c023c891a/1371471d-1ae6-4ff8-a470-d18e6c205677_rw_1920.jpg?h=e26f06b258e522ed4903e02c0904f6a2)
Color exploration
![](https://cdn.myportfolio.com/dfd8eb2b-3354-4bed-b65b-ca1c023c891a/ae8f6862-582c-4038-89d4-46447cfbdcfe_rw_1920.gif?h=24073a0441c22c53e9290970b443535f)
![](https://cdn.myportfolio.com/dfd8eb2b-3354-4bed-b65b-ca1c023c891a/bae94784-7042-41b6-929d-8c8322c7a1e3_rw_1200.gif?h=099ca50f09f86d038ca1a326310551e2)
![](https://cdn.myportfolio.com/dfd8eb2b-3354-4bed-b65b-ca1c023c891a/6de1d54c-c1b7-43f9-bd7b-15c453415d2b_rw_1920.jpg?h=f87f30b059f5be8afcf0f4ca990ee01a)
![](https://cdn.myportfolio.com/dfd8eb2b-3354-4bed-b65b-ca1c023c891a/8106b631-938f-436b-b321-46810a288a92_rw_1920.jpg?h=e462c5882dda90c94f954a81031d75a1)
Exploration design
![](https://cdn.myportfolio.com/dfd8eb2b-3354-4bed-b65b-ca1c023c891a/ab309340-479b-45e6-b720-98a71cfc1be3_rw_1920.png?h=72f36c64351b9ed9e1203c52d776a60f)
![](https://cdn.myportfolio.com/dfd8eb2b-3354-4bed-b65b-ca1c023c891a/298a5044-5018-4d98-b7b9-7d7c1c4d8bff_rw_1920.png?h=ff1cc66fde7f97d9b373e329e0331c22)
![](https://cdn.myportfolio.com/dfd8eb2b-3354-4bed-b65b-ca1c023c891a/b12de5de-b7eb-4347-b43a-ef9fd9f63eb9_rw_1920.png?h=b9b2e94f3b5f5f02d09b4a12ce56492f)
![](https://cdn.myportfolio.com/dfd8eb2b-3354-4bed-b65b-ca1c023c891a/3015b597-f3e3-428a-9124-f131fcc4dfd5_rw_1920.png?h=92ef0702deaea7bc6bfd4d4ca747f0f8)
Others final frames
![](https://cdn.myportfolio.com/dfd8eb2b-3354-4bed-b65b-ca1c023c891a/876b7b7f-deab-4a6f-acdd-9d58487b1794_rw_1920.jpg?h=24b4b2160002744b4600be398d92becc)
![](https://cdn.myportfolio.com/dfd8eb2b-3354-4bed-b65b-ca1c023c891a/53068e6d-aea3-4b38-9bb6-63ff9722446a_rw_1920.jpg?h=8c6d3f83dfdd48efba6ce72f8f5cce3b)
![](https://cdn.myportfolio.com/dfd8eb2b-3354-4bed-b65b-ca1c023c891a/665fd5c4-f934-436f-94b5-e2833c6a164e_rw_1920.jpg?h=b63090da96ac20df02639fbe374b3825)
The combination of graphic elements and the contrasting colors of the brand (yellow and red) helped reinforce the idea of strength and joy in our spot.
![](https://cdn.myportfolio.com/dfd8eb2b-3354-4bed-b65b-ca1c023c891a/d630ee1c-40da-4c26-8333-8853add08932_rw_1200.gif?h=b7bc430ec79f0317e198fbe663b89ba8)
Some scenes of the final video.
![](https://cdn.myportfolio.com/dfd8eb2b-3354-4bed-b65b-ca1c023c891a/91465b52-6a03-4a23-bcb6-6dc1b911cbfa_rw_1200.gif?h=cb9cb1b4e8280be693a0378fd11dfc82)
![](https://cdn.myportfolio.com/dfd8eb2b-3354-4bed-b65b-ca1c023c891a/614b8f0f-02e8-4e3c-9601-7e4e23e432c3_rw_1200.gif?h=b99e74d1f9146eb9ce6cd419f693c840)