Mc Donald's

We work with the Dress Code team for this Mc Donald's spot. We tried various elements that we find in their restaurants, for example cardboard, some papers, napkins and other interesting textures. As we progressed, we cleaned up our design and tried various options. We also added some physical elements to create other visual elements, like the sun we see in our commercial. I personally felt very comfortable as I like to work with using lines from different pencils, using scissors and also scanning papers, which finally makes the design feel like a real collage. Thanks to Ceci Fletcher, Project Director.

Studio: Dress Code

Director: Ceci Fletcher

Design Exploration.

Textures - Papers - Cutout - Pencils

Play with Mc Donalds products

Using various elements found in MC Donald's restaurants, we began to try different ways, such as the use of textures, for example, cardboard or a napkin. As we progressed we cleaned up our design and tried various options. We also added some elements to create others like the sun in our commercial. As in various projects, I like to work with the use of lines of different pencils, use the scissors and also scan papers, which feels like a real collage.

Color exploration

Exploration design

Others final frames

The combination of graphic elements and the contrasting colors of the brand (yellow and red) helped reinforce the idea of strength and joy in our spot.