PLANTERS PEANUTS

The great team at Dress Code, led by Ceci Fletcher, invited me to work on a series of fun little animations and for the World of Planters Peanuts. In the first phase I had to create a series of funny and slightly absurd characters to help our script find a look according to what the client thought. With a creative tone, the next step was to create the Peanuts World that the brand represents. I had some ideas in favor of this half-round world. I proposed a series of paths to reach the final idea that the client approved.

Studio: Dress Code

Director: Ceci Fletcher

Design Exploration

Character proposals / Ideas.

I was able to freely explore some characters in different styles, as an additional idea I added shadows in the proposals to feel if they worked, but finally some simpler proposals with a more human style.

Planter Peanuts - Finding Zen

Initial Design Exploration

We added some plants and vegetation to make the entrance to the scene more beautiful.
An important detail, the furious dog design was made by Ceci Fletcher ❤

Planter Peanuts - The Farmers

Some frames had some modifications as we needed to show the actual peanut plants. I also designed some characters that we don't use later. These examples are seen below.