Studio: Believe
Director: Diego Soto
Design environment and main character Proposal
![](https://cdn.myportfolio.com/dfd8eb2b-3354-4bed-b65b-ca1c023c891a/367ea988-a7a2-4b52-aebc-13e0a5bb219b_rw_1920.jpg?h=9537a74e5fdf8376b279a87fc4f7d7a8)
![](https://cdn.myportfolio.com/dfd8eb2b-3354-4bed-b65b-ca1c023c891a/1a5a09ba-6297-4fdb-b5c6-e95909d454d2_rw_1200.gif?h=0df0d167375f277d205dce302c9efa2f)
![](https://cdn.myportfolio.com/dfd8eb2b-3354-4bed-b65b-ca1c023c891a/0ebc1ce7-375b-4493-8faa-2d5fab7ad604_rw_1200.gif?h=a672ec8ac12ce759230cfccb38704293)
![](https://cdn.myportfolio.com/dfd8eb2b-3354-4bed-b65b-ca1c023c891a/ddee371a-e3bc-4de4-91e2-51eac4efc0c5_rw_1920.png?h=01c8e3ec9d069c44c25382401e30756a)
![](https://cdn.myportfolio.com/dfd8eb2b-3354-4bed-b65b-ca1c023c891a/8b82f72d-c168-4418-ae02-f477357a922e_rw_1920.jpg?h=6a74006b242e00c82dba039009bc8120)
![](https://cdn.myportfolio.com/dfd8eb2b-3354-4bed-b65b-ca1c023c891a/159e1693-a583-4ce9-b6f7-98196cb9747b_rw_1920.jpg?h=887f9057f3397328693fd6d21cf178f2)
![](https://cdn.myportfolio.com/dfd8eb2b-3354-4bed-b65b-ca1c023c891a/ac242b95-4650-40fa-8b29-9cdc8183048a_rw_1920.jpg?h=491104b272a86467e3a6e4b2ab6ec245)
![](https://cdn.myportfolio.com/dfd8eb2b-3354-4bed-b65b-ca1c023c891a/3a0bb74d-828d-4196-b030-4c40e1472ee9_rw_1920.jpg?h=9d7dabc235f4b797174598523b72f15b)
![](https://cdn.myportfolio.com/dfd8eb2b-3354-4bed-b65b-ca1c023c891a/1077531c-1880-47f7-ad6f-ba903e78e6d5_rw_1920.jpg?h=596400422540d0e938a18b7fd32f031f)
![](https://cdn.myportfolio.com/dfd8eb2b-3354-4bed-b65b-ca1c023c891a/695afe7a-8159-4779-95ae-0c87cfe35d53_rw_1920.gif?h=79958b3fc6b7ac6be873f338507977b3)
![](https://cdn.myportfolio.com/dfd8eb2b-3354-4bed-b65b-ca1c023c891a/5065c62d-9258-4063-b3fb-e80225bc8b30_rw_1920.jpg?h=b8d43fb530b470890be509129b5f1300)
![](https://cdn.myportfolio.com/dfd8eb2b-3354-4bed-b65b-ca1c023c891a/eb382010-64c6-488b-9237-50feda8d55bf_rw_1920.jpg?h=83c2752086ea380808eeb7cae599e2a9)
![](https://cdn.myportfolio.com/dfd8eb2b-3354-4bed-b65b-ca1c023c891a/da37c533-79ba-4422-b48f-9f9cf51e4dad_rw_1920.jpg?h=8f0bb893f628db52994b8256cdc397c3)
![](https://cdn.myportfolio.com/dfd8eb2b-3354-4bed-b65b-ca1c023c891a/faea7622-90db-4582-9c02-d11bd496bac8_rw_600.png?h=18c0324cfb4b211d0354de60cf389454)
![](https://cdn.myportfolio.com/dfd8eb2b-3354-4bed-b65b-ca1c023c891a/931334f2-7c6c-48d0-a084-d8f598941889_rw_1920.jpg?h=202a40e3a75f5643ad893f42e85d9369)
![](https://cdn.myportfolio.com/dfd8eb2b-3354-4bed-b65b-ca1c023c891a/f47d663e-0ce0-446e-b6ad-9afa9074b135_rw_1920.jpg?h=c57a3465ead15be30ec61322923f3eae)
![](https://cdn.myportfolio.com/dfd8eb2b-3354-4bed-b65b-ca1c023c891a/94671548-1961-4fb5-9986-acc3b290b849_rw_1200.gif?h=29a661ea58a3859e2595af1152e4a9b5)
The friends of Believe.tv invited me to participate in the pitch for the commercial celebrating the 75th anniversary of the popular American Tide detergent. I was lucky that the client chose my design and then the team of animators created the magic.