TVN ID (refresh)

Televisión Nacional de Chile  is one of the largest in Chile channels, it is also the state channel representing the country. They needed to refresh your corporate image that has kept over the years, the cube is the representative and iconic element of the channel. The client did not want a drastic change in design but only renew what they already had. I had to be lead designer on this project using different elements, figures and illustrations to which I was applying textures to make a difference in what they had, including characters, photography and illustration.

Along with the design team we make models and small animated loops which were then sorted by the animators. A nice project where I had the option to do new things.

October 2015

Televisión Nacional de Chile es uno de los canales mas grande en Chile, también es el canal estatal que representa al país. Ellos necesitaban refrescar su imagen corporativa que ha mantenido a través de los años, el cubo es el elemento representativo e icónico del canal. El cliente no quería un cambio drástico en el diseño sino que solo renovar lo que ya tenían. Me tocó ser diseñador líder en este proyecto usando diferentes elementos, figuras e ilustraciones a las que fuí aplicando texturas para dar una diferencia de lo que tenían, incluyendo personajes, fotografías e ilustración.

Octubre 2015